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Le Teasing et les sneakers (New Balance Solebox, Adidas Kazuki, Puma Undefeated…) – Une sélection de plus de 30 teasers

Par Sneakers-actus , le 9 novembre 2011 - 10 minutes de lecture

Mise à jour : 09/11/2011

Le teasing est un art plus ou moins bien maîtrisé par les marques. Quel est l’objectif ? Faire du buzz en suscitant l’envie ! “C’est quoi cette paire ?” Elle déchire” ‘Elle sort quand ? “.  L’idée est de laisser les gens parler, se disputer, s’insulter. C’est un peu comme si  on vous faisait goûter un plat le matin en vous disant qu’il faudra revenir le soir pour pouvoir le déguster entièrement. La méthode du teasing est donc un excellent moyen  de communication. Elle permet de faire la promotion d’un produit à moindre coût. Généralement, seule une partie de la sneaker est visible sur la photo. Le teaser  peut également prendre la forme d’une vidéo.  La sneaker en question est parfois portée par une tierce personne. Comme les sneakers addict sont à l’affût de nouveautés, ils prennent des photos. Avec les moyens de communication actuels (forums, blogs, Facebook, Twitter…)  les informations sont diffusées très rapidement…. Je me suis amusé (cela m’a pris pas mal de temps) a recensé des teasers. Mes favoris sont ceux pour la Puma Mid x Undefeated et la Air force 1 Questlove . Laquelle préférez-vous ?

Air Jordan College

Air Jordan College
Air Jordan College

Air Jordan College
Air Jordan College
Air Jordan College
Air Jordan College
Air Jordan College
Air Jordan College

Air Jordan 3 Khaki

Air Jordan 3 Khaki
Air Jordan 3 Khaki

Air Jordan Hybrid

Air Jordan Hybrid
Air Jordan Hybrid

Diamond Supply Co Marquise

Diamond Supply Co Marquise
Diamond Supply Co Marquise

Ronnie Fieg x Asics Gel Lyte III ‘Leatherbacks’

Ronnie Fieg x Asics Gel Lyte III ‘Leatherbacks’
Ronnie Fieg x Asics Gel Lyte III ‘Leatherbacks’

Adidas Originals Berlin Flagship 10th Anniversary

Adidas Originals Berlin Flagship 10th Anniversary
Adidas Originals Berlin Flagship 10th Anniversary
Adidas Originals Berlin Flagship 10th Anniversary
Adidas Originals Berlin Flagship 10th Anniversary
Adidas Originals Berlin Flagship 10th Anniversary
Adidas Originals Berlin Flagship 10th Anniversary
Adidas Originals Berlin Flagship 10th Anniversary
Adidas Originals Berlin Flagship 10th Anniversary

Ronnie Fieg x Asics Gel Lyte III ‘Leatherbacks’

Ronnie Fieg x Asics Gel Lyte III ‘Leatherbacks’
Ronnie Fieg x Asics Gel Lyte III ‘Leatherbacks’

C2 x Leaders Nike Dunk Hi

C2 x Leaders Nike Dunk Hi
C2 x Leaders Nike Dunk Hi

Nike Dunk Hi & Low St. Pauli

Nike Dunk Hi & Low “St. Pauli” Teaser
Nike Dunk Hi & Low St. Pauli
Nike Dunk Hi & Low “St. Pauli” Teaser
Nike Dunk Hi & Low St. Pauli

Undefeated x Converse Ballistic

Undefeated x Converse Ballistic
Undefeated x Converse Ballistic

Todd Bratrud x SPoT x Nike Dunk High

Todd Bratrud x SPoT x Nike Dunk High
Todd Bratrud x SPoT x Nike Dunk High

Adidas Kegler Super B Sides

 

Adidas Kegler Super B Sides
Adidas Kegler Super B Sides

A Bathing Ape x Adidas Superstar

A Bathing Ape x Adidas Superstar
A Bathing Ape x Adidas Superstar

Undefeated x Adidas Top Ten

Undefeated x Adidas Top Ten
Undefeated x Adidas Top Ten
Undefeated x Adidas Top Ten
Undefeated x Adidas Top Ten
Undefeated x Adidas Top Ten
Undefeated x Adidas Top Ten

Dirty Money x Nike Blazer

Dirty Money x Nike Blazer
Dirty Money x Nike Blazer

Dirty Money x Nike Dunk Mid

Dirty Money x Nike Dunk Mid
Dirty Money x Nike Dunk Mid

Sole Society

Sole Society
Sole Society

Nike All Court Low x Fragment x Supreme

Nike All Court Low x Fragment x Supreme
Nike All Court Low x Fragment x Supreme
Nike All Court Low x Fragment x Supreme
Nike All Court Low x Fragment x Supreme
Nike All Court Low x Fragment x Supreme
Nike All Court Low x Fragment x Supreme

Undefeated x Converse One Star

Undefeated x Converse One Star
Undefeated x Converse One Star
Undefeated x Converse One Star
Undefeated x Converse One Star
Undefeated x Converse One Star
Undefeated x Converse One Star

Adidas Superstar 80’s Atmos

Adidas Superstar 80's Atmos
Adidas Superstar 80's Atmos
Adidas Superstar 80's Atmos
Adidas Superstar 80's Atmos
Adidas Superstar 80's Atmos
Adidas Superstar 80's Atmos

Nike Lunar Size?

Nike Lunar Size?
Nike Lunar Size?

Burn Rubber x New Balance

Burn Rubber x New Balance
Burn Rubber x New Balance
Burn Rubber x New Balance
Burn Rubber x New Balance

Size? 10th Anniversary x adidas City Pack – Dublin

Size? 10th Anniversary x adidas City Pack – Dublin
Size? 10th Anniversary x adidas City Pack – Dublin
Size? 10th Anniversary x adidas City Pack – Dublin
Size? 10th Anniversary x adidas City Pack – Dublin

Ronnie Fieg x Asics Gel Lyte III “Mint”

Ronnie Fieg x Asics Gel Lyte III “Mint”
Ronnie Fieg x Asics Gel Lyte III “Mint”

Nike Zoom Kobe VI ‘FC Barcelona’

Nike Zoom Kobe VI ‘FC Barcelona’
Nike Zoom Kobe VI ‘FC Barcelona’

Air Jordan IV – White – Cement

Air Jordan IV – White – Cement
Air Jordan IV – White – Cement

UNDFTD x Converse Ballistic

UNDFTD x Converse Ballistic
UNDFTD x Converse Ballistic

Stussy x Nike Sky Force 88

Stussy x Nike Sky Force 88

Nike Air Foamposite Pro “Dark Pine”

Nike Air Foamposite Pro “Dark Pine”

Jun Watanabe x Reebok Insta Pump Fury

Jun Watanabe x Reebok Insta Pump Fury

Puma x Undefeated Clyde Canvas

Puma x Undefeated Clyde Canvas
Puma x Undefeated Clyde Canvas
Puma x Undefeated Clyde Canvas

Nike Air Force 1 Foamposite

Nike Air Force 1 Foamposite

Air Jordan III 3 Black-Gold – Black History Month

Air Jordan III 3 Black-Gold – Black History Month

Air Jordan 2011 Year Of The Rabbit

Air Jordan 2011 Year Of The Rabbit
Air Jordan 2011 Year Of The Rabbit
Air Jordan 2011 Year Of The Rabbit

PHANTACi x New Balance MT580GH – White – Neon Green

PHANTACi x New Balance MT580GH – White – Neon Green
PHANTACi x New Balance MT580GH – White – Neon Green

Nike Dunk High x Todd Bratrud

Nike Dunk High SB x Todd Bratrud

Adidas Consortium x Huf

Adidas Consortium x Huf

UNDFTD x Converse Poorman Weapon – Burgundy

UNDFTD x Converse Poorman Weapon – Burgundy
UNDFTD x Converse Poorman Weapon – Burgundy

adidas Originals x Kinetics x Muro

adidas Originals x Kinetics x Muro – Teaser
adidas Originals x Kinetics x Muro – Teaser

Todd Bratrud x Nike SB Dunk High

Todd Bratrud x Nike SB Dunk High
Todd Bratrud x Nike SB Dunk High ’4/20/2011′ – Teaser

Adidas Originals – Collection printemps été 2011 – MEGA Collection

Adidas Originals – Collection printemps été 2011 – MEGA Collection
Adidas Originals – Collection printemps été 2011 – MEGA Collection
Adidas Originals – Collection printemps été 2011 – MEGA Collection
Adidas Originals – Collection printemps été 2011 – MEGA Collection
Adidas Originals – Collection printemps été 2011 – MEGA Collection
Adidas Originals – Collection printemps été 2011 – MEGA Collection
Adidas Originals – Collection printemps été 2011 – MEGA Collection

Nike Air Foamposite Pro “Dark Pine”

Nike Air Foamposite Pro “Dark Pine”

Ronnie Fieg x ASICS Gel Lyte 3 “Leather Backs”

Ronnie Fieg x ASICS Gel Lyte 3 “Leather Backs”

Nike Total Lunar Foamposite

Nike Total Lunar Foamposite

AIR JORDAN 3 “BLACK HISTORY MONTH”

AIR JORDAN 3 “BLACK HISTORY MONTH”

Stussy x Nike All Court Mid

Stussy x Nike All Court Mid

Gourmet – Collection automne 2011

Adidas Forum Mid x UNDFTD

Adidas Forum Mid x UNDFTD

Converse Lovikka All Star x Sneakersnstuff

X-Girl x Converse Jack Purcell Low x XLarge

X-Girl x Converse Jack Purcell Low x XLarge

Nike Sportswear HTM2 Runboot x Hiroshi Fujiwara

Nike Sportswear HTM2 Runboot x Hiroshi Fujiwara
Nike Sportswear HTM2 Runboot x Hiroshi Fujiwara

Adidas Equation x Freshness

Adidas Equation x Freshness
Adidas Equation x Freshness
Adidas Equation x Freshness

Gourmet – Collection automne 2010

Gourmet - Collection automne 2010

Nike Air Max 1 x Patta

Nike Air Max 1 x Patta

Nike SB Stefan Janoski “Tiffany”

Nike SB Stefan Janoski “Tiffany”

Nike Sportswear Air Pegasus 89 “Berlin”

Nike Sportswear Air Pegasus 89 “Berlin”

Adidas Berlin Solebox

Adidas Berlin Solebox
Adidas Berlin Solebox

Wood Wood x adidas

Wood Wood x Adidas

Neighborhood 15th Anniversary x Adidas

Neighborhood 15th Anniversary x Adidas

Nike 1World Air “Crazy” Force 1 x Michael Lau

Nike 1World Air “Crazy” Force 1 x Michael Lau

Reebok Pump Bringback Solebox (2009)

Reebok Pump Bringback Atmos (2009)

Asics Gel Lyte 3 x Cultureshoq

Asics Gel Lyte x Highsnobiety

Asics Gel Lyte 3 Slam Jam

Asics Gel Lyte 3 x Sneaker Freaker – Alvin Purple

Asics Gel Lyte 3 x Nice Kicks

Asics GT 2 x Hanon Shop

Asics Gel Lyte 3 Solebox

Puma Clyde x Solebox

Puma R698 x Solebox

New Balance MT580 x Phantaci “Green Hornet”

New balance 577 x 24 Kilates

New Balance 576 ‘France’

New balance 576 Sonic x Undefeated

New Balance 1500 Solebox Nazar Eye

New Balance 1500 x Undefeated – Desert Storm

New Balance 1500 – Toothpaste

New Balance staple

Nike Air Max Lebron 7 Bugatti



Nike Dunk SB Koston x Supreme

Nike Dunk SB High Plum

Nike Air Force 1 1world x Questlove (Guestlove)

Reebok Pump Court Victory x Packer Shoes

Experiment Uniform x Nike Sportswear

Air Jordan 2011

Nike Dunk Low St. Pauli

Adidas Original Superstar “Dark Side Star”

Adidas Originals x Clot x Kazuki “KzKLOT” Superstar 80

Nike Air Force 1 1world x Booba

Nike Air Force 1 1world x Michael Lau

Puma x Undftd x Gumball 3000

Puma Mid x Undefeated

Puma Blaze of glory x Size? x Bodega

Converse Weapon x Undefeated

Vans Era LX x Undefeated x The Hernan Pack

Commentaires

Le 23 janvier 2011 à 19 h 11 min, william a dit :


lebron 7 bugati 1-11-2011 ???


Le 24 janvier 2011 à 13 h 22 min, admin a dit :


Oui, c'est bien ce modèle !


Le 25 janvier 2011 à 2 h 23 min, william a dit :


bizarre, deja la 8 est sorti, et en plus il y a encore le numero 23 sur la chaussure, alors que ce n est plus le sien au miami heat.... en plus c est 11 janvier 2011 surement.... faut que je vois ça, elles sont trop stylé